Like a lean rat on a fast wheel, we keep the brilliant ideas coming day and night. The pressure is sincere and omnipresent. Today's idea must be the flashpoint, the zenith, the apex of everything we've ever done. It's as if the entire meal was expected to be dessert, the whole ball game was to be the home run, as if the entire date was the 3am sexual climax. While I am a fan of the hot light that burns twice as bright, it does indeed burn half as long. This sparkler burns continuously for us, for the rack and the wheel, the market drive and the abbreviated appetite of the public.