STORM THE BEACHHEAD

December 3, 2009
5pm
Miami Beach, Florida
Commissioned by Photo Miami

There is nothing that peels the skin back from the mundane like the pre-rational
and what activity is less rational than throwing food?

While on the one hand it operates as a pressure release valve,
allowing the clogged social mores to be abandoned in a liberating hand motion,
on the other it is a symbol of complete defiance against the status quo.

From the age of childhood we are taught very strict guidelines about the proper route of food.
It travels from the oven to the plate to our mouths. Incredibly specific rituals have been formulated
for the correct performance of this procedure. To alter this and to do it in a drastic manner,
to pitch a handful of green jello at a person you were just making small talk with;
this is considered the ultimate taboo in a rational world. This is what we are after.

This piece was commissioned by Photo Miami for their art fair in 2009 on Miami Beach.

After the city of Miami Beach denied me a permit multiple times, we decided to go commando.
These are the gorgeous results.

Photos and video by Adam Reign, David Siqueiros and Digital Pictures

A special thank you to Emma Hall, Nadja Frank, Brookie Maxwell and Charles Guice
for making this project possible.



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